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Earthwonders: building the premier marketplace for fine mineral collectors.

Earthwonders: building the premier marketplace for fine mineral collectors.

Earthwonders: building the premier marketplace for fine mineral collectors.

Problem

Problem

Problem

Collectors were stuck with fragmented channels. Serious buyers had to jump between individual dealer websites or negotiate sales through Instagram messages with no guarantees, limited transparency, and almost no sense of market scale.


We built EarthWonders to fill that gap by providing a single trusted destination where collectors can discover, buy, organize, and showcase high-quality specimens, all backed by reliable data and a modern user experience.

Collectors were stuck with fragmented channels. Serious buyers had to jump between individual dealer websites or negotiate sales through Instagram messages with no guarantees, limited transparency, and almost no sense of market scale.


We built EarthWonders to fill that gap by providing a single trusted destination where collectors can discover, buy, organize, and showcase high-quality specimens, all backed by reliable data and a modern user experience.

Collectors were stuck with fragmented channels. Serious buyers had to jump between individual dealer websites or negotiate sales through Instagram messages with no guarantees, limited transparency, and almost no sense of market scale.


We built EarthWonders to fill that gap by providing a single trusted destination where collectors can discover, buy, organize, and showcase high-quality specimens, all backed by reliable data and a modern user experience.

My Role

My Role

My Role

I led the product design and strategy from 0→1, working closely with the founding team. I drove research, prototyping, and iterative design while collaborating with engineering to ship fast.

I led the product design and strategy from 0→1, working closely with the founding team. I drove research, prototyping, and iterative design while collaborating with engineering to ship fast.

I led the product design and strategy from 0→1, working closely with the founding team. I drove research, prototyping, and iterative design while collaborating with engineering to ship fast.

  • Shipped MVP in 6 months, proving market demand.

  • Designed filters, search, provenance tracking, and a seamless way to manage collections and sales from a single account, based on user feedback.

  • Created a lightweight design framework with Storybook to keep the team nimble while ensuring consistency.

  • Shipped MVP in 6 months, proving market demand.

  • Designed filters, search, provenance tracking, and a seamless way to manage collections and sales from a single account, based on user feedback.

  • Created a lightweight design framework with Storybook to keep the team nimble while ensuring consistency.

  • Shipped MVP in 6 months, proving market demand.

  • Designed filters, search, provenance tracking, and a seamless way to manage collections and sales from a single account, based on user feedback.

  • Created a lightweight design framework with Storybook to keep the team nimble while ensuring consistency.

Results

Results

Results

  • Onboarded 84 dealers and collectors, with 88,000 specimens listed.

  • The simplified upload flow and unified account model drove engagement from both buyers and sellers.

  • Provenance tracking boosted trust, making EarthWonders the go-to platform in a previously fragmented space.

  • Onboarded 84 dealers and collectors, with 88,000 specimens listed.

  • The simplified upload flow and unified account model drove engagement from both buyers and sellers.

  • Provenance tracking boosted trust, making EarthWonders the go-to platform in a previously fragmented space.

  • Onboarded 84 dealers and collectors, with 88,000 specimens listed.

  • The simplified upload flow and unified account model drove engagement from both buyers and sellers.

  • Provenance tracking boosted trust, making EarthWonders the go-to platform in a previously fragmented space.

Product Design • eCommerce • Branding

Marketplace

Marketplace

Designed a discovery-first experience that surfaces high-value specimens and trusted dealers from the moment collectors land.
Introduced real-time inventory releases to drive repeat visits and urgency around fresh finds.
Created structured filters based on collector behavior to make it fast to narrow results by species, locality, size class, or availability.
Enabled map-based exploration aligning with how advanced collectors search — by iconic mines and regions tied to rarity and value.
Elevated trust in online buying with rich media, structured attributes, and seller credibility signals.
Removed friction by allowing collectors to buy, showcase, and sell from a single account — unlike any existing competitor.
Established a living library of species and locality insights to deepen expertise and connect education directly to active inventory.
Brought geological context and species breakdowns into the marketplace journey to deepen expertise and lead collectors to high-intent browsing.
Gave collectors clear control over what they own including value visibility, organization, and publishing options for selling.
Connected collectors and sellers to market activity in real time, reinforcing engagement and transparency.
Designed a streamlined 5-step process that makes adding pieces fast and accurate, preparing them for selling whenever the collector decides.

Listing standards

Listing standards

Established a consistent visual benchmark (in-hand scale, macro detail, 360° view) to help listings perform better, and increase buyer satisfaction.

Brand

Brand

Mics

Mics

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