FigTal: a case for how Figma can change the freelance market forever
Product
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Ideas
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Product Design
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Figma
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Freelance
Tl;dr
We imagined what if Figma chose to embark on the journey of diversifying revenue streams and expand its core business to enter the freelance platform market.
Tools
Context
Figma is a cloud-based design and prototyping tool that recently disrupted the design industry and became a new standard in real-time collaboration for product development teams.
The company was founded in 2012 to “make design accessible to all.” It continues to live up to it ten years later.
No surprise that Adobe decided to acquire Figma for a whopping $20 billion in cash and stock. The deal aims to expand Adobe’s collaboration-focused offerings to capture additional market share in the remote/hybrid work era.
Problem
As with any other company, Figma may eventually reach a point where most potential users have already adopted its core product, and there are few new users left to attract.
To continue growing its revenue Figma will have a few options to consider: increasing prices, cutting down costs, diversifying revenue streams, or monetizing data.
Opportunity
We imagined what if Figma chose to embark on the journey of diversifying revenue streams (as we have seen it’s already done once with FigJam) and expand its core business to enter the freelance platform market.
Meet FigTal, a talent marketplace deeply integrated with Figma and its community.
Home Page
With approximately 4 million users onboard, Figma can enable a thriving gig economy within its ecosystem by introducing a few new features.
New Modules
Let’s examine a few user stories detailing how the system might work.
Talent
John uses Figma every day as his primary design tool. One day he sees a section in the app called FigTal and decides to explore it. He adds important details to his profile, selects a few projects to showcase his work, and sets his immediate availability.
Talent Profile Page
Client
Jane utilizes FigJam for visual collaboration with her team and clients. However, her team is currently understaffed and lacks the necessary design resources to produce development-ready design assets. Jane notices a section called FigTal and decides to explore it. She quickly creates a job post and searches for a designer within her time zone.
Talent Search
Jane glances over a couple of designer profiles and gets in touch with a product designer named John.
They talk over the project details using the Audio Chat feature, align around the scope of work and engagement terms, and start a collaborative project.
This way, the entire cycle of search, contracting, project work, and deal closure can be kept within one neat ecosystem, and no one would ever need to leave Figma.
Problem Solved
In conclusion
Do you think Figma should make this move? Let us know, and if you need assistance bringing your product ideas to life - don't hesitate to contact us.
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Fixed Price
Best for small, well-defined projects and situations when you have a set budget but can flex on the scope/timeline.
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Well-defined scope of work
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Costs are locked upfront
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No surprise expenses
Starting at $1,500
Time & Material
Best for large, high-uncertainty projects and situations when you need speed and high levels of engagement.
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Ability to change the scope
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Tools for cost-optimization
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No long-term commitments
$150/h
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Best for ongoing support requests and situations when you are not in a rush and need many small things done.
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Services on-demand
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Results at a fraction of the cost
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No employee overhead
$6,000/mo
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