WatchWorthy: designing the app that knows what you'll love next.

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Problem

Streaming scattered the viewing experience. People jump between multiple apps, scroll endlessly through feeds, and still struggle to decide what to watch. Recommendations often feel random. Reviews live across different sites. Even frequent viewers waste time searching instead of watching.

We built WatchWorthy to solve that frustration by creating a single place where people can discover new shows, understand why they might like them, and build a watchlist that works across services. The goal was a clean and modern experience that reduces decision fatigue and makes streaming enjoyable again.

My Role

I led product design from early concept to a polished mobile experience. I drove research, prototyping, flows, and final design while working closely with engineering to move quickly.

Built the discovery model that matched users with shows based on preferences and behavior
Designed unified cross platform search across streaming services
Created the personalized recommendation engine and supporting UX flows
Designed the watchlist system for tracking what users watch and plan to watch

Results

WatchWorthy validated strong user demand for a smarter companion for streaming. Early tests showed higher engagement and faster content decisions. The simplified interface and clear recommendation engine helped users pick a show in minutes instead of scrolling across multiple apps.

Product Design • Mobile App • Branding